# KasbyIQ — llms.txt
# This file follows the emerging llms.txt standard for AI crawler guidance.
# It tells AI language models what this site is about and which pages matter most.
# Learn more: https://llmstxt.org

> KasbyIQ is the first psychographic matching instrument for the real estate
> agent-brokerage relationship. It measures six psychological traits in both the
> incoming agent and the brokerage environment, computes fit trait by trait, and
> delivers support direction to broker owners — before agents reach the point of
> departure. Built by Leslie Jones, a twenty-year real estate industry veteran
> and former brokerage owner, based in Salt Lake City, UT.

## The Problem KasbyIQ Solves

Three out of four new real estate agents do not survive their first year. The
primary cause is not skill or performance — it is fit: the mismatch between who
an agent is psychologically and what a specific brokerage environment demands.
Brokers have relied on gut instinct, production numbers, and 45-minute interviews
to make these decisions. All three tell you what already happened. KasbyIQ is
the first instrument built to tell you what is coming.

## What KasbyIQ Does

KasbyIQ takes two readings for every new agent:

1. The Agent Reading — a 20-minute structured phone conversation measuring six
   psychological traits: Autonomy, Competence, Relatedness, Grit, Self-regulation,
   and Emotional Intelligence.

2. The Brokerage Reading — a focused baseline on the operating reality of the
   brokerage environment: what it actually demands, supplies, and rewards.

The instrument computes fit trait by trait. The gaps between the two readings
are where the support brief directs broker attention. Two touchpoints — at 90
days and 180 days — track how the fit evolves over time.

## Who This Is For

Independent brokerages and small franchises whose owners believe onboarding
deserves an instrument. Broker owners who have lost trained agents and want
to stop losing them.

## Current Offer

Founding partnership: $99/month per office, locked for 24 months, for any
brokerage that joins by November 30, 2026. Includes a 90-day evaluation with
full refund if the brokerage does not see the signal they came for.

## Key Statistics

- 75% of new real estate agents do not survive year one (Tom Ferry)
- 46% of the real estate workforce is in flux in any given year (HousingWire / NAR)
- 52% of voluntary departures are preventable if identified early (Gallup)
- Direct replacement cost per departing agent: $5,000–$15,000+ (SHRM methodology)
- Retained agent value through year three: ~$50,000 in commission revenue

## Pages

- / — Homepage: the problem, the cost, the instrument, the founding partnership offer
- /methodology.html — How the instrument works: six traits, two readings, the brief
- /agent-retention.html — What real estate agent retention actually requires
- /brokerage-culture-fit.html — The difference between culture and fit; the six-trait framework
- /agent-onboarding.html — The first 90 days; what fit-informed onboarding looks like
- /journal/ — Field notes: research and writing on agent retention and brokerage culture

## Full Knowledge File

For a comprehensive reference covering the complete six-trait framework,
research citations, drift signals, cost modeling, and methodology detail:
https://kasbyiq.com/llms-full.txt

## Contact

Request access: kasbyiq.com/#request
Email: kasbyiq@gmail.com
Founder: Leslie Jones