Every broker who's lost an agent has asked it. KasbyIQ is the answer.
KasbyIQ identifies fit problems before agents have made up their minds to leave. At 90 days you can still have the conversation. At 180, you're writing an exit interview.
Apply for the Pilot ProgramThree out of four new agents don't survive their first year in real estate. You already know that number. You've probably lived it more than once.
What you don't know — what no broker has ever had a way to know — is which three.
Not because you weren't paying attention. Not because you made bad hires. Because the instrument to read the signal didn't exist. Brokers have been navigating one of the most expensive people problems in their business using gut instinct, production numbers, and surface-level observation. All three tell you what already happened. None of them tell you what's coming.
The pilot is focused on new agents — under 12 months licensed. If you're thinking about fit for your experienced agents, we'd like to hear from you.
For a new agent who churns before producing, the direct replacement cost runs $5,000 — often more than $15,000.***
When you're guessing what a new agent needs, your top performers are getting less of you. Your own production is getting less of you. The next recruiting cycle is already waiting.
A new agent who survives year one and stays through year three is worth roughly $50,000 in retained commission revenue to your brokerage. That's the math on an average producer who didn't quit.
KasbyIQ costs $299 a month.
If this tool helps you keep one agent who would have otherwise left — just one, in a year — it paid for itself more than fourteen times over.
The full cost of one churned agent is not a number most brokers have ever sat down and calculated. KasbyIQ was built, in part, to make that cost impossible to ignore — because a broker who knows the real number makes a very different decision about whether to invest in measuring fit.
The industry's answer to agent churn has always been: better recruiting. Better instincts. Better interview questions. Better gut feeling.
All of these assume the problem is your ability to read people. It isn't.
The problem is that no one built a system to read fit — the match between who an agent is and what a specific brokerage environment demands. The signals were always there. The instrument to read them is what didn't exist.
The agent knows before the broker does. Always. Sometimes weeks before a word is said.
KasbyIQ was built by someone who has lived on both sides of that silence — as the agent who felt the misfit long before naming it, and as the broker watching it happen without a way to stop it. Twenty years in this industry as an agent. Seven years running a team and a brokerage. She's been in both chairs.
KasbyIQ measures fit across six dimensions in two categories.
Does your brokerage environment give this agent what they need to stay? We measure whether the environment supplies what the agent's work requires to feel meaningful.
Does this agent have the behavioral traits your environment demands? We measure whether the agent's capabilities match what your specific brokerage requires of them.
The pilot reveals trends across your agents over time — which dimensions correlate with struggle in your specific environment, where friction is developing, and where to focus your coaching. You're helping each agent with what they actually need, not guessing. What you do with it is your call.
Two touchpoints over six months. At 90 days — a brief conversation about what the data is showing and where to focus. At 180 — what changed, what it means, what's next. That's it. Nothing scheduled until there's something worth your time.
The fully mature KasbyIQ — a validated predictive model — is built on data. Your brokerage's data is part of how we build it. In exchange, you get something no later customer will have.
The full picture of what to expect — process, timelines, what working together looks like — is covered in the conversation after you apply.
Because what you're paying for is real coaching insight right now — fit data that exists nowhere else in your brokerage — plus early access before the price reflects full validation. The brokers in the pilot shape what this becomes. You're not the beta tester. You're the founding partner.
KasbyIQ asks for your agents' time at intake — one assessment, at the start of the relationship. After that, the coaching direction comes to you when there's something worth your attention. The time cost of one assessment is measured in minutes. The time cost of recruiting, onboarding, and losing an agent is measured in months.
We don't accept every application. We accept brokerages we believe we can genuinely serve in this phase. If we accept yours, it's because we're prepared to deliver real, actionable coaching direction. The full picture of what that looks like is part of the conversation after you apply.
We review every application personally. If it's a fit, we'll have a direct conversation about your brokerage — no deck, no sales process.